Today, that vision is fully live and available via LeadFabric. Turtl now offers a highly innovative and productive way to transform large libraries of static content—often underused due to the time, cost, and effort required to curate them—into highly engaging and measurable digital experiences. This session was recorded during our ZEN events in 2025, where the CEO of Turtl gave a first-ever live demo of the AI-powered evolution of their presentation and content platform.
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We banned OpenAI for now and for internal use — not because the technology doesn't work, but because of a consistent pattern of eroding principles we can no longer ignore.
Our answer: a Fabric strategy built on auditable, ethical AI infrastructure. Because the question was never whether AI is the future. The question is whose AI, and under what conditions.
What do buyers actually do before they ever talk to you? More than you think — and earlier than you'd expect.
How does AI Impact B2B buying in 2026?
In this episode of In the Box, we sit down with Kerry Cunningham from 6sense to unpack the findings of the 2025 B2B Buyer Experience Study — one of the most revealing looks at how today's B2B buyers research, shortlist, and decide.
Account Based Marketing (ABM) is quickly taking the world by storm. If you’re not speaking to your buying groups based on their intent, you’re falling behind.
Our guide is designed to get you up to speed with ABM in 2025 and beyond using proven methodologies and tactics from successful companies. Gain access to the full guide, by clicking here.
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LeadFabric is honoured to work alongside some of the most successful companies around the world.
Find out how we helped one of Belgium’s largest Telecom providers achieve a 42% increase in conversion rates via digital marketing and engagement strategy, in this interactive case study.
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We worked with Allianz to establish a new ABM strategy that brought immediate areas of opportunity to light.
As a result, they gained a strong basis for redefined and updated campaign strategy across regions, backed up by insights into their ideal buyers. Read how we did it, in this case study.
We don't do leads - Here's why
18 years of B2B GTM experience
We've been here since before marketing automation had a name in Europe. Representing Eloqua, Marketo and Pardot before they had boots on the ground. That depth shows in everything we build.
Your partner that connects strategy, AI & execution
Not a brand and demand gen agency. Not a consultancy. Not a tech reseller and implementer. All three — purpose-built for modern B2B buying, serving Midmarket and Enterprise dealing with complex sales.
We kill the Marketing Qualified Lead - On purpose
Buying groups are how B2B decisions get made. What we offer is built around that reality. We help you understand its shape, activate the right people & move beyond the lead-centric model forever.
One partner for ABM, demand, and the operations to run them.
LeadFabric enables your marketing team with seasoned B2B experts ready to guide you through implementations, integrations, ABM and best practice - no matter your chosen platform, audience or channel.
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MarTech
Marketo
Your instance works well-enough, until you need to scale. Legacy logic, thin capacity and lead-centric methodology blocks ABM ambitions leaving buying groups in the dark and revenue on the table.
Let us be your super-user. LeadFabric has built Marketo for resilience and growth since 2011. We audit and refactor lifecycle and scoring, optimise programs, integrate CRM, intent, and data sources, establish governance and localisation, and act as expert capacity when you need it.
If you're looking for a clean, ABM-ready Marketo that ships multi-national campaigns, aligns with sales and produces reliable pipeline with reporting you can trust, contact us for our Marketo support services.
Find out more
Pardot
Noticed your Salesforce Pardot growth stalling while your team is at capacity? If your routing breaks, fields bloat, and your attribution is always wrong, it's time to consider a different approach.
LeadFabric has optimised Pardot since 2012. We clean data and fields, rebuild lifecycle and scoring, standardise campaigns and tracking, tighten Sales Cloud integrations, and embed governance with expert RevOps support.
Gain a single source of truth, clear multi-touch attribution, faster seller follow-up, and ABM-ready programs that scale across regions with confidence.
Find out more
Hubspot
HubSpot is easy to start but hard to scale. Workflows grow out of control, Hubs sit unused and unaccessed, and too many campaigns are ABM in name only.
LeadFabric re-architects HubSpot for scale across Marketing, Sales, and Ops. Since 2014, our certified experts have leveraged HubSpot to achieve more. We refactor workflows and data models, implement buying-group and ABM campaigns, re-connect your MarTech stack, and offer capacity when you need it, with the ability to scale back when you don't.
Are you ready for a clean, aligned, measurable HubSpot with faster campaign velocity? It's time for ABM that actually converts, and a CRM that works with instead of against you.
Find out more
Eloqua
Eloqua’s power stalls without a dedicated super-user. A legacy Program Builder, brittle canvases, drifting integrations, and disconnected data make new teams afraid to touch anything.
As one of the oldest and most qualified Eloqua marketing consultancies, LeadFabric has offered on-demand Eloqua super-users since 2008. We refactor lifecycle and scoring, modularise campaigns on Program Canvas, document and govern standards, connect your systems, and localise at scale.
Get Eloqua knowledge on-demand. A documented, ABM-ready instance that launches faster across regions, aligns with sales, and produces reliable reporting is a click away.
Find out more
RESOURCES & THOUGHT LEADERSHIP
Lost in automation? Scanning through all of our vendors' and partners' websites may be overwhelming. Our automation archive will show you the value amid the clutter.
The most important part of any marketing technology
11 NATIONALITIES, 15 LANGUAGES, 3 CONTINENTS
Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.
