Does this sound familiar?
Your CRM needs to Refocus
Your Pardot setup grew — but never matured
Every deal, contact, and campaign lives in Pardot. But after years of one-off admin changes, abandoned fields, and undocumented logic, it’s become ungovernable. Dashboards are cluttered. Lead routing breaks, and no one’s confident the data reflects reality.
LeadFabric brings order. We audit your instance, clean up unused fields, refactor broken workflows, and realign layouts around how your team actually sells. No more guesswork. Just a CRM that’s structured, stable, and ready to support growth.
Broken Attribution
Marketing sourced that deal — but Sales got the credit
Campaigns run. Contacts engage. But Pardot doesn’t connect the dots by itself. If campaign influence, lead source accuracy, and multi-touch visibility don’t work, you can’t defend your funnel - or optimise it.
We fix your attribution model. From Campaign Hierarchies to Opportunity Influence setups, LeadFabric ensures Pardot tracks every touchpoint — and gives every team credit where it’s due.
Sales and Marketing Disconnect
Leads get assigned, but sales makes no progress
Lifecycle misalignment leads to dropped handoffs, aged leads, and frustrated reps. If lead statuses, scoring models, or routing logic don’t match your actual strategy, Pardot becomes a liability.
We bridge the gap. LeadFabric implements shared lifecycle stages, builds logic that reflects ABM motions, and ensures your BDRs, sales reps, and marketers all work from the same playbook.
Internal Team Bottlenecks
Your in-house team is overwhelmed - or gone
When your Admin gets pulled into firefighting, strategic changes stop. New workflows sit in backlog. Validation rules break workflows. And nobody dares touch CPQ.
LeadFabric becomes your senior Salesforce division. We handle ongoing optimisation, field logic, API syncs, and governance - so your internal team can breathe again. No junior devs, no tickets lost in queues. Just experienced CRM operators who get B2B.
Another CRM Vendor Isn’t the Answer
You don’t need another helpdesk, you need real RevOps firepower
You’ve got enough people to “manage Pardot.” What you need is a partner who can align it to your revenue strategy and make it fly.
LeadFabric brings two decades of experience in marketing automation and B2B CRM design. We don’t just keep Pardot alive - we evolve it with your business.
