Integrate | Leadfabric

LEADFABRIC AND INTEGRATE

In 2018, LeadFabric and Integrate began an exciting partnership. And in 2020, we sat down with the company’s Chief Growth Officer, Scott Vaughan, to gather his insights on how COVID-19 and digitalisation changed the events industry.

We developed a five-part video series with Scott, and in Part 4 we dive into what Integrate is and how it adds value to both businesses and buyers.

MASTER YOUR DEMAND MARKETING

Let’s face it. Demand marketing is hard. You have some big goals ahead of you and they’re only getting bigger. Whatever your most pressing demand generation and marketing operations challenges, we’ve got a solution that will help you.

CAMPAIGN MANAGEMENT

Integrate’s software streamlines campaign creation and automates its management so you can stay focused on meeting your overarching demand objectives. Integrate lets you:

Build campaign templates
Monitor campaigns
Configure contact- and account-based targeting criteria
Store all campaign assets (logos, content, creative, scripts, etc.)

TOP-FUNNEL AUTOMATION

Top-funnel marketing programs are typically disconnected from lower-funnel marketing processes, making them resource-intensive and difficult to generate sizable increases in marketing-attributed revenue.

Integrate's Demand Orchestration Software centralizes your demand generation programs and lead data sources, delivering the control and efficiency you need to drive more predictable demand generation outcomes.

ACTIONABLE LEAD DATA

Marketing Automation and CRM are typically plagued with poor quality, insufficient and duplicate data that hampers follow-up activities and makes it difficult to convert new leads into opportunities and revenue.

Integrate’s Demand Orchestration Software includes a multi-stage data integrity process that ensures data is accurate, complete and marketable before it enters your marketing automation or CRM system.

CHANNEL & SOURCE MANAGEMENT

B2B marketing organizations typically leverage numerous channels in addition to their websites, but these are often managed and measured individually, exhausting resources and prohibiting a holistic view of performance. Integrate’s Demand Orchestration Software enables you to:

Centralize third-party, event and inbound data sources
Control and monitor pacing, budget and allocation at the source level
Determine targeting parameters, data points and values for each source
Measure and optimize performance across channels and sources

INCREASE TOP-FUNNEL EFFICIENCY

KEEP DATA CLEAN, ACTIONABLE & STREAMLINED