Does this sound familiar?
Dependency Turnover
Your Eloqua Super-User has left – and the Canvas Has Gone Dark
Eloqua often sits at the centre of a highly integrated Oracle-driven stack, but when people who’ve maintained it for years move on where does that leave you? Without a super-user, campaign canvases stall, Program Builder logic breaks, and no one remembers how that critical external activity or shared filter was wired up.
IT owns the infrastructure, but not the marketing logic. And your teams are stuck waiting. LeadFabric becomes your Eloqua command centre. We jump in with decades of Eloqua expertise, helping to rebuild logic, restore campaign flows, and keep your marketing ops running, even when internal knowledge walks out the door.
Canvas-Locked
You Want to Do More With Eloqua – But Feel Limited
Eloqua keeps evolving - from GenAI-powered asset creation to enhanced Program Canvas features. But most IT-managed setups treat it like static infrastructure, only tuning it when something breaks. That leaves marketing teams under-served and disconnected from what Eloqua can actually do.
LeadFabric keeps your Eloqua stack aligned with modern B2B strategy. We act as your strategic operator - translating business goals into executable logic, optimising your scoring models, nurturing flows, and exploring new features as they drop. We handle everything Eloqua, you stay current, competitive, and fully in control.
Stuck in Legacy Mode
You need your Eloqua to Support Modern (ABM) B2B
Eloqua was built for lead scoring and MQL generation, but B2B marketing has moved on. Now it’s about buying groups, opportunity-based targeting, and account activation. Eloqua can support this shift, but only if you deeply understand how to architect Campaign Canvas flows, Program Builder logic, and shared data structures.
Eloqua’s powerful, but it won’t modernise itself. That’s what we’re here for. LeadFabric helps you evolve Eloqua with your strategy. We design complex, scalable logic to reflect modern buying journeys - from multi-contact engagement to CRM-integrated opportunity signals.
Talent Shortage
Eloqua Talent is Harder to Find, and Harder to Keep
Eloqua set the pace for modern marketing automation – but to many in today’s workforce, it feels legacy. New hires want to master the latest tools, not platforms launched in the 90s. That makes it harder (and more expensive) to recruit, train, and retain in-house Eloqua talent - especially when the platform keeps evolving.
LeadFabric brings long-term Eloqua expertise, on demand. Our team lives and breathes Eloqua daily, with certified specialists who stay current and operational. No ramp-up. No retention risk. Just experienced pros who already know your stack and are here to make it work.
Disconnected Data
Make Eloqua Work with Your Tech Stack
Every new channel, tactic, or tool you adopt needs to connect somewhere - and for many enterprises, that “somewhere” is Eloqua. But integrating new platforms, syncing data, and maintaining logic across CRM, web, events, and paid media requires more than IT support. It demands deep platform fluency.
LeadFabric makes Eloqua integrations seamless. We manage external activities, custom objects, and API workflows that tie Eloqua into your broader tech stack so your campaigns stay connected, automated, and insight-driven at every touchpoint.
Shallow Support
You don’t need another MSP – You need a Partner
Basic MSPs can execute Eloqua assets - but they won’t challenge your logic, modernise your programs, or align campaigns with your goals. That’s where most outsourcing stops. But Eloqua deserves more than ticket-takers and hours that eat up your budget.
LeadFabric brings two decades of Eloqua-first consultancy. We were the first Eloqua partner in Europe - and we’re still leading. Our team combines daily hands-on platform use with strategic marketing ops thinking. We don’t just build campaigns, we help you build smarter systems that grow with your business.
