Does this sound familiar?
No Traction MQLs
Your MQLs are no longer leading to revenue
You’re launching campaigns, pushing content, and checking the dashboards – but still wondering: are the right people even seeing this? Vanity metrics say “yes,” but your pipeline says otherwise.
Here’s the disconnect: B2B buying isn’t done by individuals, it’s done by buying groups. Yet most marketing efforts still chase MQLs, passing single leads to sales without even knowing if they’re part of a real, active buying group.
The truth is, real engagement starts long before someone fills out a form, but most marketing tech wasn’t built to see the group, let alone influence it.
LeadFabric gives you true visibility across the full buyer’s journey. By combining modern business processes with a scalable communications strategy powered by the latest MarTech, we help you reach the entire in-market decision-making group - positioning your brand where it counts most: in front of the people who actually influence the deal, across every touchpoint and channel.
Team Misalignment
Your Sales Demand More from Marketing
Marketing is generating interest. Sales are chasing pipeline. But they’re not moving together, and buyers feel the disconnect. You notice conversations that stall, and contacts that never get back to you.
Most sales and marketing teams are working from different playbooks – and neither of them really work. Marketing tracks visibility, sales count calls - but the only thing that matters is revenue. To do that, you need to know who’s actually buying, and when.
We unify your sales and marketing around real customer intent by closing that gap. By analyzing your business processes, we optimize for efficiency and around the sole purpose of generating revenue. Leveraging real-time buyer intent, shared account insights, and ABM strategy, we make your internal processes productive, efficient and aligned.
You lack ABM Technology
You’ve Heard about ABM – but don't have the tools
You know ABM can align sales and marketing, focus your efforts, and drive real pipeline. But your tech stack tells a different story. You’re still working leads, not accounts, and your systems weren’t built to support buying group engagement.
Most platforms are lead-based by design. Their data models don’t support account signals and focus on hand-raisers. First-party data stays siloed, and third-party intent adds noise without integration, and simply throwing new tools at the problem won’t fix it.
LeadFabric helps make your tech stack ABM-ready. We’re tech agnostic, offering audits, reconfigurations, and deployment support that focuses on your growth instead of an affiliate agenda. We help integrate your tools across apps and data sources, enabling first- and third-party data activation for scalable, account-based execution.
Campaigns Aren’t Converting
You’re doing the work, but the leads don’t turn into revenue.
The pressure’s on: generate pipeline, prove ROI, align with sales, personalise at scale. But traditional demand gen isn’t built for the modern B2B buyer - one who’s anonymous, part of a buying group, and already deep into research before they er fill out a form.
Lead-centric campaigns miss the mark because they’re not built to reach or influence the full buying group. And coordinating messaging across roles, channels, and sales touchpoints? That takes more than a nurture stream.
LeadFabric helps you rethink your strategy and streamline your process. We help shift your focus from lead-based execution to orchestrated, account-based engagement—ensuring every step of the journey aligns to real buying behaviour, not outdated funnels.
Team Overload
ABM Sounds Great. If Only You Had the Bandwidth.
ABM takes more than good intentions. It needs focus, precision, and experience – but you don’t have time to build complex plays, map buying groups, analyse intent signals, and personalise your campaigns. And hiring or upskilling internally? That’s a long road -and your targets won’t wait.
We fill the gaps when you need it most. LeadFabric acts as an extension of your team with strategic guidance, executional muscle, and ABM expertise to launch high-impact programs, all without adding internal overhead. We’re there for the busy periods and scale back during the down-time.
From data and targeting to content and orchestration, we handle the heavy lifting so you can focus on what matters: growing the business
